We started with WeCodee in April this year and have been targeting three main components of SEO and content marketing, namely, linkable content for the website, high-quality HARO writing services for digital PR, and killer content on social media.
Perfect Slog with the Blog
WeCodee’s website has witnessed a considerable increase in organic traffic in recent months. As a result, we followed a structured approach to create blogs that suit their services. Check the following section to go through our step-by-step guide to creating perfect blogs:
Step 1: Creating a Blog Plan
We start by choosing specific themes utilizing SEMRush and AskThePeople and browsing Google and Facebook groups after fully understanding the project’s specifics.
The next step is to develop blog titles from these general topics. Finally, these blog titles and keywords are compiled into a list. This makes it possible for us to choose the best titles and ensures that our writing is not random.
We also consider keyword volume when deciding which keywords to employ in the content based on their volume and complexity to rank. You may also see that in another sheet column, as demonstrated in the screenshot below.
We will employ these essential components to produce meatier blogs, more in-depth, and having more SEO value. We provide our clients with a keyword targeting service where we have a keyword monthly. The blogs are then curated accordingly to increase the organic presence on SEO.
Step 2: Prioritizing the Blog Titles
The titles are typically prioritized based on keyword difficulty and low keyword competition.
It’s time to set a plan to list the dates by which the blogs must be completed and published.
Step 3: Picking Up Right Topics and Writing Them
We have chosen a few topics from our initial, extensive list of themes. The top titles are now chosen and published on the website (aside from those with a lot of competition).
It’s time to select a theme and write whatever you want. Of course, it would be wise to follow some regulations.
Upping the Backlinking Game
Our efforts from April started to pay off in July when the DA score of the website began improving. The website’s domain authority score was merely two till July 2022, and it bounced 9 points to 11 in August 2022.
Our HARO writing services helped WeCodee to get backlinks from high authority and well-established publishers/websites. As a result, referring domains have constantly been rising in the same period from 79 to 93 and 137 to 164, respectively.
A test of our content writing services was to get backlinks from esteemed websites when our client’s website was merely at 2 in April. But banking on our client’s rising global presence and ODL’s expert writing services, we have garnered almost 9% of the backlinks from those websites with an authority score of more than 40. With our DA score rising constantly, we hope this proportion would weigh more on the higher authority website’s side of the balance.
Killer Social Media Presence
We have overhauled the process they used to manage social media content marketing. As a result, our content experts have helped their LinkedIn page gain 7.1% more followers this quarter.
The company’s Instagram followers are also growing steadily, and more than 81% in the same quarter. Our quality content has helped WeCodee attract engagement on different social media platforms. Our engagement rates are expected to grow more rapidly as we establish our client’s presence more over the internet.
Well, the engagement rates on Instagram data in recent months tell a beautiful story of our efforts to improve the quality of client social media content. Engagement rates have increased from almost zero to 1000+ on Instagram.
Conclusion
One Digital Land is a renowned name in content writing services, and the results speak for our work. WeCodee’s online presence increased multifold since April, when they joined hands with us. We are equipped with digital tools and expert minds in the field to make your website’s content the best in your niche. We had a great year with our clients and are equipped with the content writing trends that will dominate 2023.